Overview

Yahoo Membership (or Yahoo account) is the identity within Yahoo, providing a single login to access multiple services like Yahoo Mail, Yahoo Finance, Yahoo Sports, and Yahoo News.

My Contribution

• Collaborated with engineering on API feasibility

• Built wireframes & high-fidelity prototypes

Focus on

• Sign-up / login flows

• Account recovery (password reset, security)

• User data and privacy controls

• Cross-platform consistency (web, mobile, tablet)

Here’s a clear UX comparison of the current (left) vs new design (right) and what’s improved:

• Before: Dense, boxy layout with everything competing for attention.

• After: Clean, minimal layout with strong hierarchy.

  • Friendly headline (“Hi, there”) draws attention first.

  • Primary action (Sign in button) is clearly dominant.

✅ Improvement: Easier to scan and understand within seconds.

1. Visual Hierarchy & First Impression

2. Simplification & Reduced Cognitive Loadt title

• Before: Multiple links and options clutter the form (Help, account recovery, OR divider, etc.).

• After: Non-essential elements are minimized or de-emphasized.

✅ Improvement: Users focus only on what matters—logging in.

• Before: Basic input fields with little guidance.

• After:

  • Placeholder text gives examples (e.g., email format).

  • Help icons (?) suggest inline assistance.

✅ Improvement: Better usability and reduced input errors.

3. Form Field Design

4. Tone & Emotional Design

• Before: Functional but impersonal.

• After: Conversational and welcoming (“Hi, there”).

✅ Improvement: More human-centered, approachable experience.